Prima, a race-orientated road bike for training, competition and the simple joy of riding bikes.

High-end alloy, dropped seat stays and monocoque carbon fork offer superb ride quality and precise handling coupled with a sleek and fuss-free aesthetic. Signature internal routing and heat-treated welding technology give superior finish without the carbon tax.

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  • SRAM Force eTap AXS 12-speed groupset
  • Sonder Alpha 700c Aero UK Made wheelset

$4,099.00
Buy Now. Deliveries from 10 April.
  • Shimano Ultegra R8170 Di2 12-speed groupset
  • Sonder Alpha 700c Aero UK Made wheelset

$3,999.00
Buy Now. Deliveries from 10 April.
  • SRAM Rival eTap AXS 12-speed groupset
  • Sonder Alpha 700c Aero UK Made wheelset

$3,449.00
Buy Now. Deliveries from 10 April.
  • Shimano 105 R7170 Di2 12-speed groupset
  • Sonder Alpha 700c Aero UK Made wheelset

$3,399.00
Buy Now. Deliveries from 10 April.
  • Shimano Ultegra R8020 11-speed groupset
  • Sonder Alpha 700c Aero UK Made wheelset

$2,949.00
Buy Now. Deliveries from 10 April.
  • Shimano 105 R7020 11-speed groupset
  • Sonder Nova I19 Aero UK Made wheelset

$2,449.00
Buy Now. Deliveries from 10 April.
  • Shimano Tiagra R4700 Hydraulic 10-speed groupset
  • Sonder Nova I19 Aero UK Made wheelset

$2,099.00
Buy Now. Deliveries from 10 April.
  • SRAM Rival 22 11-speed groupset
  • Sonder Nova I19 Aero UK Made wheelset

$2,049.00
Buy Now. Deliveries from 10 April.
  • Shimano Tiagra R4700 10-speed groupset
  • Sonder Nova I19 Aero UK Made wheelset

$1,899.00
Buy Now. Deliveries from 10 April.
7046 Alloy frame delivers swift responsiveness, top-tier speed and dynamic power transfer
$1,149.00
Buy Now. Deliveries from 10 April.

Sonder Prima

4 season competition road bike.

Prima is your high-performance companion designed for riders at the business end of the peleton.

Aggressive off the line, with smooth and dynamic power transfer for a ride experience that rivals the very best on the market.

Crafted with precision, the 1.4kg 7046 Alloy frame delivers swift responsiveness and top-tier speed.

High-end alloy, dropped seat stays and monocoque carbon fork offer superb ride quality and precise handling coupled with a sleek and fuss-free aesthetic. Signature internal routing and heat-treated welding technology give superior finish without the carbon tax.




Smarter. Sharper. Faster.

Let's bring things down to the basics. Modern high-end grade alloys are as strong, stiff and light as all but the very best carbon. They perform as carbon but have a smoother ride characteristic. It's how 200g in weight, equivalent to a small glass of water, saves £2,000 in frame cost. We invest that cash in a superior groupset and wheel tech to deliver an exceptional riding experience and significant performance gains previously reserved for models at the highest end of the market.

Alloy frames are environmentally preferable. They last longer, are recycled and are fully recyclable. It's what you'd expect from Sonder - Europe's only certified B-Corp bike brand.

Prima’s clearance accommodates tyres up to 32mm, and the 142 x 12mm dropouts are designed for optimal performance. The SRAM Universal Derailleur Hanger is widely available and is the new industry standard - get rolling again sooner should anything go wrong.

Ride Prima – an experience that's smarter, sharper, and faster 365 days a year.

Training, Competition and the joy of riding bikes

With geometry inspired by competition race bikes, Prima offers a smooth ride that goes faster. Steep 73.5 head angle and low stack height coupled with short 410mm chainstay length help you maintain an aggressive riding position for dynamic response and agile performance.

Neat welds and internal routing

Prima boasts a sleek silhouette with a superior finish thanks to the internally routed tube set, 7046 alloy and neat welds. Modern high-end alloys are as strong, stiff and light as all but the very best carbon. They perform as carbon but have a smoother ride characteristic and save thousands on frame cost; a 200g weight difference is equal to £2,000 saved on the frame.

32mm tyre clearance

Smoother is faster. 32mm tyre clearance lets you run wider rim wheels and tyres with a performance and comfort benefit and lower pinch puncture risk.

Dropped seat stays

Prima's dropped seat stays lower the point at which they meet the seat tube for a stiffer rear triangle, better aerodynamics from stay to wheel, and a more comfortable ride with flex in the seat post and saddle as you work hard.

Home Mechanic Friendly

The downtube profile is intelligently crafted, evolving along its length; it widens at the base to meet the bottom bracket which is BSA threaded, making Prima user-friendly for home mechanics. The seat tube takes a sleek approach, accommodating a 27.2mm seatpost; this intentional design enhances performance and adds to the exceptional ride quality of Prima.

All your Prima questions answered:

What size Prima is for me?

Prima follows our standard sizing from extra-small to extra-large. We recommend sizing as follows:

XS: Riders between 4ft 10in and 5ft 3in (147-160cm)
Small: Riders between 5ft 2in and 5ft 7in (157-170cm)
Medium: Riders between 5ft 6in and 5ft 10in (167-177cm)
Large: Riders between 5ft 9in and 6ft 2in (175-187cm)
X-Large: Riders 6ft 2in and over (187cm)

Where can I test ride a Prima?

All Alpkit stores have Sonder shop-in-shops where you can demo our bikes.

We also offer bike rental so you can try our bikes for an extended period and if you get your rental back if you go on and buy a bike from us.

What is the Sonder 28 day ride guarantee

If you don’t love your Sonder bike or Sonder wheels you can send them back for a no-quibble refund within 28 days.

28 Day Ride Guarantee

What is the Alpkit Accident Replacement Scheme?

Our accident replacement scheme was created to soften the blow of accidental damage to your beloved Alpkit products. If a product is beyond repair we will offer you a discount on a new replacement item.

Accident Replacement Scheme

What is the warranty on the Prima?

All our alloy, steel and carbon framesets have a 5 year warranty.

All other components and finishing kit have a 3 year warranty.

See our Alpkit Alpine Bond for more information.