Prima road race bike

Prima dreamer; the awakening of a road race bike

By Kenny Stocker

Hours of trial, error and riding has delivered Prima, a road race bike that delivers swift responsiveness and top-tier speed.

Hours of trial, error and riding. Sketches strewn across the desk, the relentless pursuit to find that elusive perfection. Such is the lot drawn by Sonder's chief designer, Neil Sutton.

Countless nights in the workshop, callipers in hand, measuring angles, tweaking geometries, balancing the equation of speed and stability. A seemingly impossible quest to find that sweet spot where every component, curve, and millimetre aligns perfectly.

It has been the pursuit of a dream, a time trial playing out along a shimmering strip of asphalt. For much of the time, the horizon line has been blurred, but the cogs would not stop whirring until the journey was done. That's the thing about dreams, isn't it? They demand your all.

It never gets easier, you just go faster.

Greg LeMond

Amidst the clutter of the workshop, amidst the chaos of aluminium tubes, half-assembled prototypes and engineering drawings emerged the perfect synthesis of frame geometry and componentry. Our first road race bike - the Prima was born.

The first build, let's call it the designer's cut because it's always a little bit special, was hotly anticipated. The wheels, the groupset, each component a piece of the puzzle falling seamlessly into place.

When you clip in the first time, with your heart pounding and the cool morning air caressing against your face, Prima responds with precision and a grace that has translated poetically from dream state to reality.

With the wind slicing around it, the tarmac rushing beneath it, it is clear that this is a special bike; every turn sharper, every sprint more explosive.

Prima is a testament to the belief that beyond the frustration, beyond the challenges, lies something truly extraordinary.

A dance of science and art.

Sonder Prima

  • SRAM Force AXS 12-speed groupset
  • Sonder Alpha 700c Aero UK Made wheelset

$3,749.00 $4,099.00
Buy Now. Be Riding Next Week.
  • Shimano Ultegra R8170 Di2 12-speed groupset
  • Sonder Alpha 700c Aero UK Made wheelset

$3,599.00 $3,999.00
Buy Now. Be Riding Next Week.
  • SRAM Rival AXS 12-speed groupset
  • Sonder Alpha 700c Aero UK Made wheelset

$3,149.00 $3,449.00
Buy Now. Be Riding Next Week.
  • Shimano 105 R7170 Di2 12-speed groupset
  • Sonder Alpha 700c Aero UK Made wheelset

$3,099.00 $3,399.00
Buy Now. Be Riding Next Week.
  • Shimano Ultegra R8020 11-speed groupset
  • Sonder Alpha 700c Aero UK Made wheelset

$2,699.00 $2,949.00
Buy Now. Be Riding Next Week.
  • Shimano 105 R7120 12-speed groupset
  • Sonder Nova I19 Aero UK Made wheelset

$2,249.00 $2,449.00
Buy Now. Be Riding Next Week.
  • Shimano Tiagra R4700 Hydraulic 10-speed groupset
  • Sonder Nova I19 Aero UK Made wheelset

$1,899.00 $2,099.00
Buy Now. Be Riding Next Week.
  • SRAM Rival 22 11-speed groupset
  • Sonder Nova I19 Aero UK Made wheelset

$1,849.00 $2,049.00
Buy Now. Be Riding Next Week.
  • Shimano Tiagra R4700 10-speed groupset
  • Sonder Nova I19 Aero UK Made wheelset

$1,799.00 $1,899.00
Buy Now. Be Riding Next Week.
7046 Alloy frame delivers swift responsiveness, top-tier speed and dynamic power transfer
$1,049.00 $1,149.00
Buy Now. In stock for same day despatch.

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