The gear you use day in, day out, year after year, is ultimately the best for the environment. Durable, repairable, functionally strong products. The products you form a bond with and carry memories of exploits and adventures.
Product Lifecycle Analysis assesses the environmental impact of products. From extraction of raw materials, through the production process to the point it is used and then ultimately recycled or ends in landfill.
Over 65% of the impact of a product is in the raw material and production processes. This means looking after it and using it for
a long time isn’t just good for your wallet, it’s good for the planet. So you can treasure that old waterproof from the 1990's knowing you’re doing it right.
The most sustainable jacket is the one you already own.