Marketing Executive

We're Alpkit, and we've recently welcomed Trakke into our family – a brand rooted in craftsmanship, sustainability, travel and adventure. Inspired by Scotland’s rugged landscapes and the needs of modern explorers, we create bags that combine style, function, and sustainability.

We’re on the lookout for a Marketing Executive who’s as passionate about purposeful storytelling as they are about beautifully made kit. This is a unique opportunity to help shape how Trakke connects with the world—building brand awareness, engaging our community, and sharing the values that set Trakke apart—all while being part of the wider Alpkit team in Nottingham. If you have a passion for storytelling, a love of purposeful adventure, a sharp eye for content, and know how to engage an audience, this is the role for you.

Job title:

Marketing Executive

Reporting to:

Head of Ecommerce

Salary:

From £26, 208+, We’re proud to be a Living Wage Foundation Employer

Benefits:

• 20 days paid holiday plus bank holidays

• 3 additional wellbeing days

• 5 ‘give back’ days per year to volunteer in your community

• Flexible/hybrid working

• Ability to buy additional holiday

• Enhanced sick pay, death in service and pension provision

• Staff discount for you, your friends and family, along with access to all our kit!

• Green Commute and Cycle To Work schemes

• Discounted gym membership

• Employee Assistance Programme

Key areas & tasks

Social Media

• Execute a killer content strategy across Instagram, Facebook, YouTube, and LinkedIn.

• Create engaging visuals and written content that showcase our products and brand story.

• Grow and engage our online community, responding to comments and messages.

• Support on performance analysis to maximise impact.

Website & Digital Marketing

• Keep our website fresh with compelling content that aligns with product launches.

• Optimise product and landing pages for conversions and SEO.

• Track user behaviour and sales analytics to drive data-informed improvements.

Email Marketing

• Plan, create, and send email campaigns that nurture our audience and boost sales.

• Develop automated email sequences for onboarding, retention, and promotions.

• Help to segment and analyse email lists to improve open rates, engagement, and ROI.

PR & Community Engagement

• Write and distribute press releases and brand stories to boost visibility.

• Build relationships with press, influencers, and creators to increase media coverage.

Affiliate Marketing

• Develop and manage our affiliate marketing program to expand our brand reach.

• Identify and onboard brand ambassadors, influencers, and affiliate partners.

• Provide marketing materials to support our affiliates to maximise their success.

• Track and analyse performance to refine the program.

Image Library Management

• Maintain and organise an up-to-date library of high-quality images along with the rest of the team.

About You

This is a unique opportunity to shape and grow a brand following its recent acquisition. While Trakke now sits within the Alpkit portfolio, it will continue to operate with its own distinct identity. This role requires someone with an entrepreneurial mindset, who thrives on building a brand and driving its growth independently. You’ll need to be hands-on, adaptable, and excited by the challenge of revitalizing and expanding a heritage brand, bringing it to new audiences while staying true to its core values of craftsmanship, sustainability, and adventure.

Trakke are looking for a creative and commercially-minded marketer with a passion for purposeful storytelling and engaging audiences. You’ll need to have a strong background in digital marketing, particularly within e-commerce, travel, or lifestyle brands, and are adept at managing social media, email marketing, and website content. With a keen eye for design and excellent copywriting skills, you can craft compelling content that resonates with our community.

Attributes:

• Creative thinker with a passion for storytelling

• Results-driven and motivated by achieving measurable success

• Detail-oriented with a strong eye for design and aesthetics

• Proactive and adaptable in a fast-paced environment

• Strong communicator with the ability to engage and connect with diverse audiences

• Naturally curious, always seeking to learn and improve

• Team player who thrives in a collaborative setting

Competencies:

• Copywriting and content creation across multiple platforms

• Social media management and audience engagement

• SEO and website content optimisation

• Email marketing and automation

• PR and influencer outreach

• Data analysis and campaign performance tracking

• Affiliate marketing management

• Basic graphic and video content creation (Canva, Photoshop, or similar)

Experience

• Proven experience in digital marketing, preferably within e-commerce, travel, or lifestyle brands

• Hands-on experience with Meta, Shopify, Klaviyo, and Google Analytics (Reversion affiliate platform is a plus)

• Demonstrated ability to grow online communities and increase engagement

• Experience working with brand ambassadors, influencers, or affiliates

• Previous work in a fast-paced retail, events, or agency environment is beneficial

How to Apply

If you’d like to be considered for the position, please email jobs@alpkit.com and supply us with a CV, covering note, any relevant reference information and any eligibility to work information.

For more information about the Company and the role then please see the TRAKKE Marketing Executive Packet.

Your personal information

Your personal information will be held in accordance with the Data Protection Act 1998. You will not receive unsolicited paper or electronic mail as a result of sending us any personal information. No personal information will be passed on to third parties for commercial purposes.

We’re keen to address areas of under-representation, and we particularly welcome applications that encourage women in leadership roles, from ethnically diverse communities, disabled people, individuals under 30 years old and people from the LGBTQIA+ community. Should you require application forms in an alternative format or any adjustments to be made throughout the application process or upon appointment, just let us know.