We're unashamedly obsessive in our design principles: high quality, high-performance products, developed with a clear purpose, a technical benefit and with as much cross-over use as possible. Gear that is built to last.
We work directly with our customers, alpkiteers and store teams so feedback quickly influences design leading to more considered and better products
That way you need fewer products in your wardrobe. And as our range is smaller, our lead times are faster and as we only sell direct, our prices are friendlier.
We have grown by paying attention to the details allowing personal recommendations to thrive.
The last few years have seen our award-winning range of clothing expand whilst staying true to our design ethos. From the iconic Filo down jacket in the early days, our range has grown to include trousers, softshells, wetsuits, waterproofs, baselayers, down and synthetic insulation... gosh the list just seems to keep going.
Ronnie has driven this at an incredible pace, arguably the most prolific in the outdoor industry in number as well as the breadth.
Working hard with her talented small team she has been at the fore-front of fabric, environmental and other key developments (finding herself a slot on the Microfibres consortium for starters).
We pulled her away from her beloved fabrics for a quick chat about life at Alpkit and the constant quest to make better gear that we can all love for longer.
It will be 4 years in August. Originally I studied Sports Science at Uni followed by a Masters in Clothing Product Development. After 5 years of building my professional experience at another brand I jumped at the chance to join Alpkit.
We definitely do things differently here. Being a smaller company full of enthusiasts means everyone is much more involved in different areas of the business than at a larger company, where everyone sticks to their small area of responsibility. You get a greater sense of ownership and pride in what we do. The office is freezing in winter and boiling in summer, but at least you can test clothing just sat at your desk!
I’m the Design Manager (ed. we actually like super-designer, but Ronnie's having none of it.), with a specific focus on clothing design. I’m a fabric geek so I’ll get involved wherever fabric comes into play, whether that’s in packs, sleeping bags or tents.
Smaller than you’d think! Apart from Nick (co-founder and head product guy) and me, there’s Gabe who works on clothing, Rowan on equipment and Neil on Sonder bikes. We collaborate with other designers with specific expertise if we don’t have it in-house.
Once we’ve decided on the product brief, it takes about a year to prototype, test and manufacture. Some things are quicker like our UK made products, and some take a lot longer. For example, the Gravitas took 4 months just to develop the fabric. But compared to the rest of the industry, this is almost half the time it takes them to go from concept to launch.
We spend the same time on development but don’t have to make samples to show retailers and wait for them to order before we go into production. We can get gear into our customers hands faster.
The idea for a new product can come from a customer, or be sparked by innovation in materials or manufacturing techniques that mean we can make something our customers don’t even know they are missing. Either way, we always have a clear end- purpose in mind. We start by searching for the right materials and best factory to make it, alongside building a specification with dimensions, fabrics and components all detailed. The chosen factory then make us a prototype to start testing. With clothing, we spend a lot of time fitting to build in freedom of movement for the specific activity the product is going to be used for. After two or three rounds of prototypes, we confirm the final spec, costing, decide on colour and place the order.
We want to make great gear that costs works harder and costs less, so that having decent kit isn’t a barrier to getting out and enjoying the outdoors. And building it to last - we want people that buy our gear to use and use it for years to come.
I'm a climber through and through, so mountains are my happy place. It’s hard to beat the Alps for sheer variety of routes on rock, ice and snow. What piece of gear don’t you leave the house without? My Morphosis jacket – it works as an insulated jacket in summer, or a super breathable but protective mid to outer layer in cooler conditions. I even managed to wear it as my outer layer for a day’s ice climbing when I forgot my waterproof!
Either the Morphosis or Katabatic, both are examples of how the right fabric selection can extend the useable range of a garment way beyond your expectations. They have become old friends that accompany me on every trip to the mountains.
Always, but that would be telling.