The Development Behind the Sonder Signal

The Development Behind the Sonder Signal

By Rob Savin

Sonder's Signal design journey mixes innovation and passion. Learn how the team balances performance and intuition to create bikes that blaze new trails.

As if the Camino, Transmitter and Colibri aren't enough of a statement of intent, Sonder Product Manager Neil Sutton has delivered the most incredible bike with the Signal. Our customers tell us it's the best bike ever.

We managed to pull Neil away from the workshop for a few minutes to ask him about how the Signal got to where it is today.

Tell us about the Signal

Neil: The Signal’s a super-versatile bike, great long days out, big pedals, super-comfortable over distance but also really good fun to throw around down the local woods.

What was the idea behind the Signal?

Neil: The Signal came about because we got a lot of customers asking if they could put 29er wheels onto their Transmitters. The Transmitter’s our 27.5 plus aggressive trail hardtail. 29ers do fit with small tyres but they’re not really suitable. So rather than mess about, we decided to make a bike that’s suitable for the job.

What was important when you started designing it?

Neil: Key considerations when designing the Signal were I wanted to keep the fun factor so kept the stays nice and short. It’s not but not too long in the front end so it’s nice and agile but still stable at speed. And then the other thing was we wanted it to be a really capable pedaller so it had to climb really well and just had to be a comfortable place to sit all day.

How did you manage all that in one bike?

Neil: To achieve that we kept the stays short. It’s a beautiful bike to manual. These stays are variable across frame sizes so bigger frames get longer stays, which means taller riders can get their weight further back without unweighting the front wheel too much. We’ve also got a relatively steep seat angle, which gets you into an efficient position for climbing. All that’s coupled with a low stack height and low bottom bracket so it keeps your weight over the front and gets you sitting in the bike rather than on the bike.

Why did you choose Titanium and Steel for the Signal?

Neil: When designing the Signal I wanted to keep the comfort that you have with the Transmitter and so much of that comfort comes from the tyre size. Using titanium an steel on a 29er gives a lovely supple and forgiving ride while keeping plenty of stiffness to really ride hard out of corners.

What are your favourite things about the new Signal Steel?

Neil: I like to keep a bike’s design nice and clean and nice and simple. With the steel bike I really like that it’s round tubes, super-neat lines, minimal dropouts, sleek chain stays and just a really nicely formed head tube to finish it off.

Do you get chance to ride the Signal much?

Neil: Yes, the Signal’s the bike I’d ride around my local trails. I have to pedal a good couple of miles there so it’s perfect for that. And once I get there, I can just get the seat down and go.

Cheers Neil! Find out more about the Signal range (there's even a Pinion Signal!).

Sonder Signal

  • SRAM SX Eagle 12-speed groupset
  • RockShox Recon Silver RL fork
  • Sonder Nova 29" UK Made wheelset

$1,299.00 $1,699.00
Buy Now. Be Riding in 10 days.
  • SRAM NX Eagle 12-speed groupset
  • RockShox Pike fork
  • Sonder Nova 29" UK Made wheelset
  • X-Fusion Manic seatpost

$1,849.00 $2,349.00
Buy Now. Be Riding in 10 days.
  • SRAM GX Eagle 12-speed groupset
  • RockShox Pike Ultimate fork
  • Sonder Alpha 29" UK Made wheelset
  • X-Fusion Manic seatpost

$2,699.00 $3,349.00
Buy Now. Be Riding in 10 days.
  • SRAM GX Eagle AXS 12-speed groupset
  • RockShox Pike Ultimate fork
  • Sonder Alpha 29" UK Made wheelset
  • X-Fusion Manic seatpost

$3,649.00 $4,549.00
Buy Now. Be Riding in 10 days.
  • Shimano Deore M6100 12-speed groupset
  • RockShox Recon Silver RL fork
  • Sonder Nova 29" UK Made wheelset

$1,649.00 $2,049.00
Buy Now. Deliveries from 17 February.
  • Shimano XT M8100 12-speed groupset
  • RockShox Pike Ultimate fork
  • Sonder Alpha 29" UK Made wheelset
  • X-Fusion Manic seatpost

$2,749.00 $3,399.00
Buy Now. Deliveries from 17 February.
Aggressive steel 29er hardtail frame
  • Hand-welded steel frame
  • Aggressive trail geometry
  • Clearance for 2.6" tyres
  • Boost thru axle standard

$699.00 $924.00
Buy Now. In stock for same day despatch.
  • SRAM SX Eagle 12-speed groupset
  • RockShox Recon Silver RL fork
  • Sonder Nova 29" UK Made wheelset

$1,849.00 $2,349.00
Buy Now. Be Riding in 10 days.
  • SRAM NX Eagle 12-speed groupset
  • RockShox Pike fork
  • Sonder Nova 29" UK Made wheelset
  • X-Fusion Manic seatpost

$2,349.00 $2,999.00
Buy Now. Be Riding in 10 days.
  • SRAM GX Eagle 12-speed groupset
  • RockShox Pike Ultimate fork
  • Sonder Alpha 29" UK Made wheelset
  • X-Fusion Manic seatpost

$3,249.00 $4,049.00
Buy Now. Be Riding in 10 days.
  • Shimano Deore M6100 12-speed groupset
  • RockShox Recon Silver RL fork
  • Sonder Nova 29" UK Made wheelset

$2,149.00 $2,699.00
Buy Now. Deliveries from 29 January.
  • Shimano XT M8100 12-speed groupset
  • RockShox Pike Ultimate fork
  • Sonder Alpha 29" UK Made wheelset
  • X-Fusion Manic seatpost

$3,249.00 $4,099.00
Buy Now. Deliveries from 17 February.

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